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HOME > AD Story > Press Release

2-in-1 Curling Mascara

date 07-Sep-2017

24-hour curls for all-day confidence: THE FACE SHOP 2-in-1 Curling Mascara lets you stay on top of your game!

What do confident people share in common? Studies have shown that maintaining eye contact is the secret to ultra-confidence! According to science, the more eye contact you make, the more positive the impression others have about you.

 

For Asian women with short, stubby lashes, we often hear statements like “You look so tired!” and “Your eyes make you look sleepy!” This makes us feel self-conscious about our eyes, especially without makeup on. As the day progresses, our monolids weigh down on our lashes, making our eyes look droopy.

 

Well, there’s no need to worry anymore! Let your eyes do all the talking with THE FACE SHOP 2-in-1 Curling Mascara.

Conventional Mascara

THE FACE SHOP 2-in-1 Curling Mascara

Single brush

Bulky, oversized brushes are hard to control, resulting in smudges and unevenly-coated lashes.

 

Dual brush

Power Big Brush: lifts and curls lashes from root to tip for volumized, sky-high lashes

Super Slim Brush: lets you coat each lash precisely, even those in the ‘hidden zone’.

Unimpressive curling power

Without the use of eyelash curlers, lashes point downwards after applying mascara, causing the formula to transfer everywhere.

Ultra curling effect

The unique Speed-dry formula, boosted with Memory Form Polymer technology, dries quickly to create a freshly-curled look, even without an eyelash curler.

Not long-lasting enough

By the end of the day, your mascara starts to smudge and flake. Lashes begin to droop and you look tired.

 

Extra-hold effect

Lightweight Balloon Powder and Lash Fixer leave no weight on your lashes, holding the curl from AM to PM. The impressive curling effect is clinically-proven to last for 24 hours!

 

POINT!

With two brushes in one tube, no lash is forgotten! The slim brush catches and curls short lashes in the ‘hidden zone’ for bigger-looking, more beautiful eyes.

Hidden Zone: The inner and outer corners of the eyes, where conventional mascara brushes cannot reach easily.

 

Sky-high curls, all day & all night!

Day Look:

  1. Brown-coloured mascara gives a softer, more natural effect. Apply a thin coat of THE FACE SHOP 2-in-1 Curling Mascara on top lashes with the Power Big Brush.
  2. Catch all the tiny lashes on the upper lashline with the Super Slim Brush.

Night Look:

  1. Go dramatic with black mascara for a sexy look! Apply 2 – 3 coats of THE FACE SHOP

2-in-1 Curling Mascara on top lashes with the Power Big Brush.

  1. Using the Super Slim Brush, coat bottom lashes while holding the brush vertically to prevent smudging.

 

Share THE FACE SHOP journey with the hashtags: #2in1curlingmascara

THE FACE SHOP 2-in-1 Curling Mascara comes in two shades (Black, Brown) and is available at all THE FACE SHOP Malaysia and Nature Smart Malaysia stores at RM80.45 inclusive of GST.

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